Text messages ‘help smokers quit’
We were pleased to see the article ‘Text messages help smokers quit’ in the BBC news last week. It mentioned that according to researchers, sending supportive text messages can double the chance of someone successfully quitting smoking.
By sending encouraging texts, just over 10% of the smokers in a particular study had quit after 6 months, compared to 4.9% who did not receive the same level of support.
Mobifi has been working with the NHS and social marketing agencies for more than 5 years, providing the platform and services to deliver SMS text campaigns designed to help smokers quit.
In particular, Mobifi’s Appointment Reminder and Motivational SMS (ARMS) service enables organisations to run and manage their social marketing campaigns more effectively and with greater success.
For more information about Mobifi’s ARMS service please click here.
To read the article on the BBC website click here.